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3 challenges slowing chicken retail, foodservice in 2023
Learn what big pain points are impacting the final step of the chicken supply chain.
Brand Insights
Egg handling innovations to better serve North American customers
GI-OVO
GI-OVO to open first US office in Springfield, Missouri. Brand Insights from GI-OVO.
Chicken Marketing Summit News
Wayne-Sanderson Farms recipe finder wows chicken consumers
Search By Ingredient converted followers into fans.
Chicken Marketing Summit News
Rouses retail store opens fried chicken drive thru
The blending of foodservice and retail is an emerging trend.
Chicken Marketing Summit News
HPAI: Should the US poultry industry still be concerned?
The 2022-2023 avian influenza outbreak is the worst recorded in history.
Chicken Marketing Summit News
Most poultry consumers buy for price, not sustainability
Even though poultry consumers are putting more importance on sustainability, it’s not the primary consideration when making a purchasing decision in the grocery store.
Poultry Tech Trends
Are plant-based meat alternatives destined to fail?
Is there a path forward to success?
Chicken Marketing Summit News
Wayne-Sanderson Farms wins 2023 Chicken Marketer of the Year
Wayne-Sanderson Farms helped cost-conscious consumers save money, be more creative in their cooking and reduce food waste with the launch of its innovative Search By Ingredient tool.
Chicken Marketing Summit News
Value, taste and health outweigh price for chicken purchases
Chicken is positioned to satisfy Gen X and Millennials as they assume the grocery buying power.
Chicken Marketing Summit News
How macroeconomic trends impact chicken consumption
Historic rates of inflation and the rise of Generation Z are expected to significantly impact consumer behavior and chicken demand in 2023.
Chicken Marketing Summit News
12 chicken consumption trends that will stick
Separate the must-dos from the must-skips.
Hens and Trends
Why is there no chicken offered on Popeyes ‘girl dinner?’
Meredith Johnson: The quick service restaurant hopped on the viral dinner trend but failed to include its most popular menu item.
Chicken Marketing Summit News
Understanding the sustainable chicken consumer
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly – and competing values shaping purchasing decisions – how can marketers best engage with consumers?
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