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Consumer Trends
Secondary markets signal turnaround in chicken demand
Tenderloins and boneless skinless thigh meat mount impressive recovery, with prices back in line with average levels from 2020-22.
Brand Insights
Research and new technologies to improve poultry health
WATT Global Media
WATTPoultry.com and Poultry Future help vets and poultry health professionals keep up with the latest research and technological advancements so they can promote flock health and welfare. Brand Insights from WATT Global Media
Turkey
Butterball: 82% of US Thanksgiving hosts plan to serve turkey
The turkey company’s annual Thanksgiving Outlook Report reveals consumer plans of ways they will observe the holiday.
Poultry Tech Trends
Sorry, utensils: KFC Canada’s chicken doesn’t need you
New ad campaign plays off the brand’s tagline.
Latest News
Popeyes kicks off football with Sweet 'N Spicy Wings
Popeyes' new chicken wings are great for watching the big game with your grandma.
Poultry Tech Trends
3 challenges slowing chicken retail, foodservice in 2023
Learn what big pain points are impacting the final step of the chicken supply chain.
Chicken Marketing Summit News
Wayne-Sanderson Farms recipe finder wows chicken consumers
Search By Ingredient converted followers into fans.
Consumer Trends
Cultivated meat approved for sale in US. So what?
The meat alternative still has several challenges to overcome before it reaches your average consumer.
Turkey
Country Archer Rosemary Turkey Mini Sticks hit the market
Expanding its portfolio, Country Archer Provisions introduces its first turkey stick product.
Chicken Marketing Summit News
Rouses retail store opens fried chicken drive thru
The blending of foodservice and retail is an emerging trend.
Poultry Tech Trends
Ex-chef: McDonald’s copied Chick-fil-A chicken sandwich
TikTok video alleges that honey mustard chicken sandwich did better in focus groups than current offering.
Consumer Trends
Cherkizovo introduces separate but combined packaging
Consumers can now buy chicken and turkey cuts in the same package but in separate tray compartments.
Consumer Trends
Chick-fil-A to serve Honey Pepper Pimento Chicken Sandwich
After getting positive reviews with tests in the Carolinas, a new Chick-fil-A sandwich will be rolled out nationally.
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