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WATT Poultry USA
June 2023
New Prestage Farms plant designed to save labor
In This Issue
Home
Feeding modern US sorghum to modern poultry worldwide
Modern, tannin-free US sorghum is gaining momentum as a viable alternative to other cereals.
June 9, 2023
Consumer Trends
Chicken Marketing Summit focuses on the value of chicken
Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers.
May 18, 2023
Processing & Slaughter
Shrinking whole bird market, bird flu cause turkey slump
Turkey production in the U.S. declined by more than 10% over the past decade. Changing American tastes, animal disease and other market forces are driving the decline.
May 10, 2023
Processing & Slaughter
New Prestage Farms plant designed to save labor
Prestage Farms’ new, $180 million processing plant will secure its relationship with its biggest client and keep the company under family ownership.
May 10, 2023
Chicken Marketing Summit News
Understanding the sustainable chicken consumer
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly – and competing values shaping purchasing decisions – how can marketers best engage with consumers?
May 8, 2023
Broilers
E-commerce gives poultry producers new, more opportunity
Ecommerce has increasingly impacted chicken marketing over the last 10 years and has pushed the supply chain to use digital tools to connect with poultry consumers.
May 2, 2023
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Past Issues
August 2023
July 2023
April 2023
May 2023
![Sorghum 1[1]](https://img.wattagnet.com/files/base/wattglobalmedia/all/image/2023/05/sorghum_1_1_.645eb4106c6a6.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
